Peoria Zoo Wayfinding App 

Peoria Zoo Mockup Screens.jpg
Brief
 

For this project, the objective was to design a UX/UI friendly phone app that navigates the user around the Peoria Zoo. The main focus should be on the wayfinding aspect since it guides the user throughout the zoo to everything from animal exhibits to amenities to the entrances and exits. There also needs to be some way of maintaining an ongoing connection between the user and app beyond them just using them at the zoo. The target audience includes parents and adults, but if a child were to use the app they should be able to easily navigate it.

Process
 

I researched other zoo apps that utilized a wayfinding system to understand how an interface should look and also what features were possible to use. The Peoria Zoo website contained a lot of information that could be used within the app such as information on the different amenities, dates and times, and information on all the animals and exhibits. I sketched out the design of each screen on paper before proceeding to digital. When I began working in Adobe Illustrator, I kept the color scheme consistent with what was used in the Peoria Zoo map.

Concept
 

With this app, users will be able to easily navigate the zoo through the use of a map which gives the user the choice between simple navigation or augmented reality guide navigation. Since the zoo allows people to purchase memberships, those memberships are extended to the app allowing members to access all the normal benefits they receive plus in-app exclusive ones such as games and rewards. These games, rewards, and benefits act as incentives to purchase a zoo membership and continue to use the app even when not visiting the zoo. The app also supports augmented reality as part of the wayfinding system.   

Peoria Zoo App Landing Screen
Peoria Zoo App Homescreen
Peoria Zoo App Homescreen for Members
Peoria Zoo App Admissions & Hours
Peoria Zoo App Safari Gift Shop
Peoria Zoo App Member Card
Peoria Zoo App Membership
Peoria Zoo App Games
Peoria Zoo App Word Search
Peoria Zoo App Africa Word Search
Peoria Zoo App Profile
Peoria Zoo App Rewards
Peoria Zoo App Info
Peoria Zoo App Animals & Exhibits
Peoria Zoo App Africa
Peoria Zoo App Africa
Peoria Zoo App Asian Trail
Peoria Zoo App Amur Siberian Tiger
Peoria Zoo App Amur Siberian Tiger
Peoria Zoo App Amur Siberian Tiger
Peoria Zoo App Amur Siberian Tiger
Peoria Zoo App Australia Walk-About
Peoria Zoo App Tropics Building
Peoria Zoo App Tropics Building
Peoria Zoo App Tropics Building
Peoria Zoo App Conservation Center
Peoria Zoo App Conservation Center
Peoria Zoo App Contact Barn
Peoria Zoo App Contact Barn
Peoria Zoo App Map
Peoria Zoo App Map
Peoria Zoo App Map
Peoria Zoo App Map
Peoria Zoo App Map
Peoria Zoo App Map
Peoria Zoo App Map
Peoria Zoo App Map
Peoria Zoo App AR Map
Peoria Zoo App AR Map with Guide
Peoria Zoo App AR Map Arrival